Statement of intent.
This was for New Balance’s Second year as named sponsor of the London Marathon. Here they offered their acceptance range. Not only a statement of intent from a brand perspective but as a range that is made for those ready to participate.
Creative Direction with stills shot by the incredible Dean Martindale
02. Here for the story
Our main objective was to collect shots that could be used for social. Through that we caught footage that we knew would do well socially E.g. We Centred shots so they would be transferable to social media platforms like Instagram stories.