Part of the ‘Work out your way’ series. We directed and came up with the creative for these short episodic videos for Zalando.
Everyone likes to exercise and get active in different ways, in different clothes, in different locations. That’s the beauty of it, being active is all about you.
In this content series, Zalando will help viewers to enhance, express and experience new ways to workout. Workout Your Way is a concept designed to enable, inspire and inject confidence into each viewer. From exercises to clothes to locations we will show that getting active isn’t one dimensional, as we give the the tools to workout your way.
In this series of short, sharp videos we want to capture the eye and imagination of the viewer, bringing them into the world of fitness, inspiring them to get active.
Our influencer and the environments we shoot in will play a vital role in achieving this. Our campaign will look to deliver against one primary objective: Enable and a secondary objective: inspire.
Enable: Content will help viewers to learn new and help them to expand their knowledge base.
Inspire: Content will inspire viewers to change a habit and encourage them to go out and try something new.