Client: England & Wales Cricket Board (ECB)
Project: Creative & Art Direction for ECB Digital & Branding
Campaign Background
In 2020, we were appointed as the Creative & Art Directors for the England & Wales Cricket Board (ECB). Since then, we have played a key role in developing their digital presence, strengthening their brand identity, and enhancing their commercial partnerships.
Our work spans across all levels of English cricket, from the England Men’s and Women’s senior teams to grassroots clubs across the UK. Depending on the brief, our creative executions adapt across multiple platforms, including social media, branding, and in-stadia signage.
Objective
Our goal has been to:
- Elevate ECB’s digital presence by creating dynamic, engaging, and innovative content.
- Enhance commercial partnerships through visually compelling brand activations.
- Develop social-first campaigns that maximize audience reach and engagement.
- Ensure creative consistency across ECB’s branding, in-stadia visuals, and promotional content.
Creative Execution
Digital & Social Media Innovation
We have led the creative direction for ECB’s social-first campaigns, ensuring that content is tailored for maximum impact across digital platforms. This includes:
- Bespoke motion graphics to bring match moments to life.
- High-energy short-form videos for quick social engagement.
- Branded content collaborations that integrate ECB’s commercial partners into visually engaging narratives.
- Interactive social media designs that encourage fan participation and discussion.
Branding & In-Stadia Experience
Beyond digital content, our work extends to branding and in-stadia signage, shaping the visual identity of ECB across venues and live matches. This includes:
- Pitch-side branding and LED displays that align with ECB’s evolving brand strategy.
- Creative in-ground activations that enhance the matchday experience for fans.
- Consistent visual branding across ECB’s assets, ensuring strong brand recognition.
Grassroots Cricket Support
Our creative approach isn’t just focused on elite teams. We also develop content strategies for grassroots clubs, encouraging participation and engagement at the local level. By creating accessible, inclusive campaigns, we help ECB inspire the next generation of cricketers.
Outcome & Impact
Stronger Digital Engagement:
- Increased audience reach and interaction across ECB’s social platforms.
- Higher levels of fan engagement through innovative visual storytelling.
- Seamless integration of commercial partnerships into ECB’s content.
Enhanced Brand Visibility:
- A more consistent and recognizable ECB brand identity across digital and physical spaces.
- Improved in-stadia visual experience, making live cricket more immersive.
- Greater cohesion between grassroots and elite-level cricket, strengthening ECB’s overall messaging.
Client Feedback:
ECB has been highly receptive to our creative approach, recognizing the value of our innovative content strategies and ability to enhance both their fan engagement and brand partnerships.
Conclusion
Our ongoing partnership with ECB demonstrates the power of strategic creative direction in modern sports marketing. By balancing digital innovation, branding, and fan-first content, we have helped ECB expand its reach, strengthen its partnerships, and develop a compelling, unified identity across all levels of English cricket.
This case study highlights how a long-term creative vision can transform a sports organization’s digital presence while ensuring brand consistency across multiple platforms.
